Webinar: The If/Then That Leads Consumers to Make Payments

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What pushes consumers from intention to action? Understanding the behavioral cues and triggers behind why and when consumers decide to make payments is critical to improving results across all verticals. From message timing and tone to payment options and digital channel choice, subtle “if/then” moments often determine whether a promise turns into a payment.

In this webinar, a panel of experts will unpack the behavioral science, analytics, and operational practices that drive consumer responses. They’ll look at real-world examples of what works (and what doesn’t) in motivating payments, exploring how data-driven strategies, empathy, and technology intersect.