Webinar: Testing Digital Communication Campaigns

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What makes digital communication campaigns so much more adaptable and appealing is the data that you get, compared to other campaigns. You can find out if someone opened an email; the same isn’t necessarily true for letters. You know if someone clicked on a link in a text message; the same isn’t true for voicemails. Digital campaigns yield tons of data, which allows you the opportunity to tweak and make changes, which improves engagement and collections.

In this webinar, sponsored by Prodigal, a panel of experts will break down how to go about conducting tests of digital communication and digital collection campaigns, to help you identify the data that you should be tracking and to build tests that allow you to make the most important improvements.